Sales Executive

PGL Head Office

PGL have an exciting opportunity for a pro-active and tenacious sales person to join our dynamic Sales team based in Ross-on-Wye.

As the new PGL Sales Executive you will join the team in effectively managing sales leads from new and existing PGL clients. With a diverse range of products across the outdoor activity market you will be responsible for your own geographic territory and work with a mix of interesting customers looking for an outdoor experience to remember.


Location: Ross-on-Wye
Contact type: Permanent
Wage: £18,000 OTE

Key Responsibilities

  • Effectively managing sales leads from new and existing PGL clients;
  • Proactively contacting and managing relationships with all groups who have enquired or previously travelled with PGL;
  • Maintaining accurate records of each enquiry/booking using the computer based systems;
  • Meeting Key Performance Indicators to ensure that individual performance targets are met;
  • Meeting individual monthly and annual performance targets for bookings and revenue;
  • Contributing to departmental monthly and annual performance targets for revenue and bookings;
  • Using sales techniques effectively to overcome hurdles and objections in closing sales;
  • Working closely with reservation teams to ensure clear communication during enquiry and booking process, using CRM and Res systems (as appropriate) to accurately log customers’ needs;
  • Exploring the sales opportunities within your assigned region in order to maximise bookings from both existing and potential customers;
  • Managing bookings from point of sale to confirmation to ensure the highest possible conversion rate from option to booking;
  • Supplying customers with all the information they require regarding their prospective holiday in a timely manner, to handling telephone calls and correspondence for schools and group bookings;
  • Ensuring payments are collected in a timely manner by proactively chasing payments and working closely with the reservations teams to send invoices etc;
  • Providing accurate information about customers to the reservations teams and other internal colleagues/departments in a timely manner;
  • Helping Party Leaders to overcome issues as they launch their trip to ensure that the maximum number of trips go ahead;
  • Maintaining accurate records of each booking.

Experience and Skills

We’re looking for somebody who gets a buzz from securing sales and is pro-active and tenacious in following up leads. You will have previous sales experience and enjoy working to challenging targets.

Additional skills and experience will ideally include:

  • Experience in a customer service role – must have the ability to listen to customers and proactively seek to meet their needs;
  • Strong personal organisation skills – ability and experience of effectively prioritising workloads and multi-tasking in a busy open plan office environment;
  • Confident and polite telephone manner;
  • Excellent oral and written communication skills;
  • Computer literate with experience of Word and Excel;
  • Keen attention to detail;
  • The ability to work unsupervised and as part of a team and to adhere to strict deadlines;
  • Experience of dealing with customers via telephone and email;
  • Previous experience of working with schools and groups or within other travel industry sectors.

Find out more

For further information please see the job description and personal specification below: 

If you have any further question regarding this role please contact the Recruitment Team  on 0844 371 0123 or at

How to Apply

To apply, please send a CV and covering letter detailing relevant skills, experience and reasons for applying to

The closing date for applications is: 18th January 2017

Alton Court

PGL's Head Office is based at Alton Court, on the outskirts of the small town of Ross-on-Wye in Herefordshire. Up to 170 people work at the site and as a result, PGL is one of the town's key employers. Alton Court is a sociable, energising place to work.